February 3, according to foreign media reports, Hirai Kazuo Hirai is about to take over Howard Stringer Howard Stringer, Sony's new president and CEO buy electronics. Hirai came to power, developed for this electronics giant ambitious plans, the strategy adopted in the plan, and Apple is very similar to using a centralized, organized tightly managed decision-making system, the development of hardware at the same time focus on the development of software and services.
Sony announced that its board of directors unanimously decided the appointment of Kazuo Hirai to succeed Howard Stringer Howard Stringer, to become the new CEO. Kazuo Hirai is known for achievements in Sony's game business, Howard Stringer will be transferred to the Board non-executive chairman (non-executive chairman),laptop screen appointed since April 1 start.
Sony's effort to regain profits, the management team re-shuffle. Based electronics manufacturer based in Tokyo, Japan is about to report for the fourth consecutive year of budget deficit is expected only in the TV business, a loss of $ 2.3 billion. In 2005, Stringer took over Sony laptop screen, the company's first foreign chief executive officer, but he failed to successfully turn the company situation.
Introduction According to the Wall Street Journal (The Wall Street Journal) given by Kazuo Hirai, the 51-year-old CEO plans to take over the company to take a series of drastic measures.
He once declared, Sony not only finished in the production of hardware to accomplish something, he expects the company to come out of the successes of the past, more emphasis on software and Toshiba laptop screen services.
Kazuo Hirai, strategy and Apple are very similar. Apple headquarters in Cupertino, California, are not satisfied with the brilliant results achieved on the iPod, but continues to revolutionize the smart phone and tablet computer industry. Apple is also very well known for high-level control of the product development process and a highly integrated hardware, software and services.
Sony is very suitable for inspiration to Apple, Apple co-founder Steve Jobs (Steve Jobs) has claimed that Sony had an impact on him early in the Apple. Steve Jobs is a Sony co-founder Akio Morita, Akio Morita, friends, claiming that Sony's transistor radios and Trinitron TV (Trinitron color picture tube TV), he was impressed. In the end, Jobs rely on the iPod dominate the portable music player Dell screen market. In recent years, Apple iOS system is expected to develop as a game platform, it has even started to seize the profits of the Sony PlayStation.
Hirai from the inside, so the Sony regression innovative action is likely to face opposition from colleagues, but he did claim that he did not expect to be able to be supported by all.
Sony recently been depressed, passive state. For example: Apple iPad a year later, in April last year, Sony released the first touch-screen tablet computer, but only until October 2011 to start selling. Although Sony claims that its first-generation Tablet PC definitely has a Sony best quality ", but the sales of this equipment in poor condition.
Sony even admitted that they are racing against time, in order to pre-emptive measures to avoid a threat to Apple TV industry. Late last year, Stringer claimed that he was sure that Steve Jobs is developing an innovative TV and admit that the past five years has been to create a platform, the confrontation with Jobs. However, although there are rumors that Apple to enter the TV market, Sony does not suffer loss of profits due to competition, because of its TV business for seven consecutive years loss.Stringer claimed that in November last year, Sony TV can not be sold as original, each TV set they produce at a loss.